GREAT AMERICAN FAMILY AND THE PASADENA TOURNAMENT OF ROSES^® ASSOCIATION SIGN MULTI-YEAR DEAL TO BRING LEGENDARY ROSE PARADE TO NEW CABLE HOME

Beloved 2024 Parade Theme: “Celebrating a World of Music”

NEW YORK, NY – July 20, 2023 – Great American Media and the Pasadena Tournament of Roses^® Association proudly announce one of the world’s most beloved events, the 135^th Rose Parade^® Presented by Honda has a new cable television home, Great American Family, and will be seen LIVE from Pasadena, California, January 1, 2024 (8 a.m. PT). The agreement is a multi-year deal which reunites leadership at Great American Media with the Pasadena Tournament of Roses.

The 2024 Rose Parade theme is, “Celebrating a World of Music,” and features 20 of the world’s best marching bands from America’s hometowns and bedrock national institutions, as well as, from diverse corners of the world. The iconic Rose Parade is truly America’s celebration of hope and promise as state-of-the-art floats bedecked with flowers and other natural materials glide 5 ½ miles from Orange Grove Blvd., past the stately former Wrigley Mansion (now home to the Tournament of Roses) before making a turn down famed Colorado Blvd. where millions view the spectacle. For those not along the parade route, Great American Family welcomes all on New Year’s Day to the 135^th Rose Parade with its majestic floats, equestrians, marching bands, entertainment performances, and the traditional flyover the San Gabriel Mountains by the U.S. Air Force B-2 Spirit.

“It’s an honor to be back working alongside the Pasadena Tournament of Roses Association to televise this classic event,” said Bill Abbott, CEO of Great American Media. “The Rose Parade perfectly embodies the mission of Great American Family by bringing joy and celebration to participants and spectators alike, and I have had the pleasure of seeing first-hand the positive impact on communities made possible by the Tournament of Roses Foundation’s meaningful outreach efforts.  We look forward to our continued partnership in the years to come.”

“The Rose Parade theme, “Celebrating a World of Music,” unites us all through the universal language of music and we can’t wait to watch the thousands of musicians march down Colorado Blvd. together with our fabulous floral floats and equestrian units on New Year’s Day.  The Tournament of Roses has partnered with Great American Family as our new broadcast partner for the Rose Parade, and we couldn’t be more excited to bring this iconic tradition to households nationwide, delivering an unparalleled viewing experience for families across the country and around the world,” said Alex Aghajanian, 2024 Pasadena Tournament of Roses President.

ABOUT GREAT AMERICAN FAMILY

Great American Family is America’s premiere destination for quality family-friendly programming, including original holiday movies, rom-coms and fan-favorite series that celebrate faith, family and country.  Great American Family is home to year-round seasonal celebrations including Great American Christmas, the network’s signature franchise featuring holiday themed movies and specials.  Founded in 2021, Great American Family is part of the Great American Media portfolio of brands. Follow Great American Family on Twitter: @GAfamilyTV  Facebook: @GAfamilytv Instagram: @gactv

About the Pasadena Tournament of Roses^® and Rose Parade^® presented by Honda

The Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration^® with the Rose Parade^® presented by Honda, the Rose Bowl Game® and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of 135th Rose Parade, themed “Celebrating a World of Music”on Monday, January 1, 2024, followed by the 110thRose Bowl Game. Visit www.tournamentofroses.com, like us on Facebook and follow us on Instagram, Twitter and YouTube.

MEDIA CONTACT:

Pam Slay

Network Program Publicity

818.415.3784

pamslay@gacmedia.com